Archive for the ‘12 classic sony designs’ Category
__SPACER__ The PlayStation Portable combined the console and screen within a device which could be held like a regular controller. The width and ergonomics of this device make it a more satisfying form factor than the iPhone, for watching video. It is slightly too large to be truly pocket sized, something that ultimately limits its potential.
__SPACER__ The eponymous Walkman was the device the cemented Sony as a premium brand in the 80s, even more than the transistor radio had in the 60s. The first generation device, however innovative, did not perfect the design or form factor in the way that the WM 2 did. At the time, it seemed impossibly small being advertised almost entirely hidden behind an ordinary cassette box.
__SPACER__ This is the exact opposite of an iPhone, a device with beautiful buttons and no screen. The CM R111 represents an evolutionary dead end in cellphone design, but a beautiful one. While Nokia were perfecting the chocolate bar style and Motorola were introducing the clamshell, Sony went against the grain and developed a phone which used styling from their high end radio gear to produce something which looked more like a walkie talkie than a cellphone.
__SPACER__ The TC 100 was the first cassette recorder. Based upon Phillips new Compact Cassette standard, it was half the size of the smallest reel to reel machine.<p /><p />What makes this particular design such a success is its enduring legacy, machines with almosyt exactly the same design were made by other manufacturers up until the demise of the cassette.
__SPACER__ Although Sony were not the first to built an all transistor radio, they were the first company to create successful mass market versions. As with the Walkman, the design classic is not the early 1954 radio, which was the first product made by Tokyo Tsushin Kogyo under the brand name Sony, but the iconic TR-610 from 1958.<p /><p />This device shows clearly that Sony design was originally an attempt to copy American post war modernism. The early Sony logo using a widely spaced serif font that would not look out of place on the side of Raymond Loewy's Air Force One.
__SPACER__ The temptation for console games has always been to appeal to a grey suited adult's idea of what younger people like. This has resulted in platforms such as the X-Box, which the use unnecessary styling and fake metallics of cheap snowboarding gear.<p /><p />Not for Sony, despite the slightly overblown nature of the PS3, the original Sony Playstation was a triumph of design, exemplified nowhere more so than in the controller with its elegant shape and abstract geometric button icons.