oil crisis car ads
All of these car commercials are from 1973, the last time the economy tanked because of oil. The embargo started late in 1973, at the point when family sedan’s did less than 10mpg, were the size of a boat and often sloshed around on suspension that felt like you were at sea. While the Detroit manufacturers were pitching speed, horsepower or comfort, one relatively obscure Japanese import, was already selling based on fuel economy. Can you spot the odd one out?
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The Japanese were pitching gas economy right at the beginning of the 73 oil embargo. Encouraging you to switch from an ordinary American car to one of theirs.
